If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Design is all about fucking relationships, the relationship of form and content, the relationship of elements, the relationship of designer and user. You are not your fucking work. Learn from fucking criticism. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Don’t fucking lie to yourself. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Use your fucking hands.
Don’t worry about what other people fucking think. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. You won’t get good at anything by doing it a lot fucking aimlessly. Fuck. Must-do is a good fucking master. Don’t get hung up on things that don’t fucking work. Form follows fucking function. This design is fucking brilliant. Dedicate yourself to lifelong fucking learning. Intuition is fucking important.
If you fucking give up, you will achieve nothing. Design as if your fucking life depended on it. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Someday is not a fucking day of the week. Creativity is a fucking work-ethic. Never, never assume that what you have achieved is fucking good enough. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? To go partway is easy, but mastering anything requires hard fucking work. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.”
Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations.