Let’s pretend for a moment that you are a giraffe. You live on the grasslands of the African savannah. You have a neck that is 7 feet long (2.1 meters). Every now and then, you spot a group of humans driving around on a safari taking pictures of you.
Nearly all great ideas follow a similar creative process and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from creative solutions, lateral thinking, and innovative ideas.